RE Launches New Summer Campaign

RE has unveiled a new advertising campaign in support of its summer women’s and men’s collections. The campaign was photographed in a real flower greenhouse surrounded by petunias, marigolds, and roses. The concept centers on harmony with nature, contemplation, and meaningful work. Instead of traditional staged shots, the models take part in real gardening activities: caring for plants, watering flowers, planting, and even operating agricultural machinery. The women’s collection features cotton skirts and dresses, Bermuda shorts, shorts, and workwear-inspired jackets. The men’s line includes denim pieces, graphic-print T-shirts, striped long-sleeve tops, jorts, and cotton shirts. Crafted from natural fabrics in a muted, nature-inspired color palette, the collection is already available in the brand’s stores and on online marketplaces.