Visual Merchandising in Mass Market
FES retail experts hold seminar series for RANEPA students
In late October, FES retail held a series of classes for students of the "Fashion Industry Management" program at RANEPA. Leaders from the visual merchandising department of the RE brand and the company's marketing department provided practical insights on managing sales through in-store product presentation tools and working with advertising graphics.
The sessions focused on practical visual merchandising tools: working with mannequins and decorations, creating effective planograms etc.
Special attention was paid to practical work. Students developed layout projects for a capsule collection using brand boards and merchandising guides. Participants identified key models for focal presentation zones, applying basic visual merchandising principles.
FES retail has been a partner of the educational program for several years. As part of this collaboration, company experts share relevant experience in various areas of fashion retail with students.
The sessions focused on practical visual merchandising tools: working with mannequins and decorations, creating effective planograms etc.
Special attention was paid to practical work. Students developed layout projects for a capsule collection using brand boards and merchandising guides. Participants identified key models for focal presentation zones, applying basic visual merchandising principles.
FES retail has been a partner of the educational program for several years. As part of this collaboration, company experts share relevant experience in various areas of fashion retail with students.
